More customers. Lower acquisition cost.
Principal-led growth strategy, go-to-market, measurement and AI automation for organizations that need results they can defend to a board. Fixed scope, fixed dates, prices in the open.
Four ways to work together.
Growth & marketing strategy
Go-to-market, diagnostic, 3 to 5 year plan, audiences, messaging and KPIs. Built for RFPs and leadership teams.
Funnel & measurement
GA4, attribution, CRM (HubSpot, Salesforce) and dashboards leadership trusts. Know what each customer really costs.
Fractional Head of Growth
Senior leadership 2 to 3 days a week. Runs the team, the agencies and the budget.
AI & workflow automation
AI agents and orchestrated workflows (n8n, CRM, ads, WhatsApp) that take repetitive work off your team, with a human approving what matters.
Results, measured.
Roles where I owned the number. Client names withheld; references available in English.
Led marketing at CMO level: team grew from 9 to 35+, ~US$7M annual budget, CRM migrated to HubSpot with n8n automation, marketing and sales run as one funnel.
Audited the funnel end to end, brought paid media in-house and removed the agency layer. Led a ~20 person team.
Integrated Salesforce in-house after a 5-year stall, no consultancy. Cohort and LTV analysis stopped an unprofitable channel bet pushed by the controlling group.
Redesigned how leads were routed to the sales team, backed by a purchase-propensity model.
What we'll tell you that others won't.
"If your data can't show where customers come from, more budget makes it worse."
Spending more on a funnel you can't measure only scales the waste. We fix measurement before asking for more budget.
"Most brand problems are funnel problems in disguise."
Rebrands get commissioned when the real problem is friction, unclear positioning or a broken handoff to sales.
"We say no when we're not the right fit, and tell you who is."
If you need design production, content volume or vanity metrics, we'll say so and point you to someone better suited.
How a consulting project runs.
Listen
Interviews with your team, a review of past results, documents and the RFP.
Diagnose
Analytics and funnel audit, customer data and unit economics. Where growth is stuck, and why.
Plan
Growth roadmap, budget, team plan and messaging, ready for leadership sign-off.
Hand over
Briefing for your team and vendors, plus a KPI dashboard. Ongoing leadership only if you want it.
Priced in the open. No hidden retainers.
Growth Audit
Fixed fee, sized to your stack. Teardown of tracking, funnel and spend efficiency, with a prioritized fix list. Typically 1 to 3 weeks.
- -> Full GA4 & tracking audit
- -> Channel attribution breakdown
- -> Executive recommendations deck
Consulting project
We learn the project first, then send a fixed fee and delivery dates in writing. Built for RFPs and multi-month plans.
- -> Discovery call and RFP review
- -> 3-5 year growth roadmap
- -> Unit economics & staffing model
- -> Itemized budget with optional services
Fractional Head of Growth
Ongoing leadership of your team, 2 to 3 days a week. 3-month minimum, exit with 30 days notice.
- -> Owns funnel and CAC targets with the CEO or board
- -> Runs media budget and agency accountability
- -> Hires and coaches the team; monthly KPI review
Consulting project
A defined deliverable (diagnostic, 3 to 5 year plan, messaging, KPIs) with fixed dates and concentrated effort. Delivery risk is ours: you pay for the outcome in writing.
Fractional leadership
Ongoing leadership of a team that executes. You pay for senior availability, not a deliverable. Most clients start with a project, then decide if they need ongoing leadership.
Price depends on scope, number of stakeholders, data readiness and timeline. No retainers you can't exit. No media markup.
Principal-led from kickoff to delivery.
"I'm Tayro Toledo, principal. Chemical engineer turned growth leader. I've run marketing and growth for edtech and financial services companies and I work directly on every engagement. Remote, working US hours."
Many consultancies pitch with a senior partner and staff the work with juniors. Here, the person on the call is the person who reads your data, builds the model and writes your plan.
Toledo Ventures is a US company registered in New Mexico. I work remotely from Brazil on US business hours: video for discovery and workshops, on-site when a project needs it.
Who we work with.
Who this is for
- [+] Nonprofits and foundations issuing RFPs for marketing or growth strategy.
- [+] Mid-size organizations that can't see which channels actually bring customers.
- [+] Founders who need senior growth leadership without a full-time executive hire.
- [+] Teams ready to make hard calls based on data.
Who this is not for
- [-] Viral tricks or vanity metrics.
- [-] Content volume or design production.
- [-] Teams that don't want their tracking audited.
- [-] Buyers who want a 10-person agency team.
Tell us about your project.
Read by Tayro Toledo.
US Time Zones (ET / CT / MT / PT)
Jurisdiction & Registered Office: Albuquerque, NM, United States
Every inquiry is read by the principal. No junior reps, no screening calls.